Connecting travel, tourism and wellbeing brands with trusted creators to deliver authentic campaigns, measurable results and long-term audience engagement.
Connecting travel, tourism and wellbeing brands with the right creators and channels for maximum authentic reach.
Building smart, targeted influencer campaigns that drive genuine engagement and measurable results.
Leveraging authentic creator content and influencer relationships that genuinely resonate with your audiences.
Tracking what matters and optimising in real time so you always know exactly what is working.
From tourism boards and hotels to wellness and nutrition brands — we deliver influencer marketing that connects and converts.
Travel & Tourism — Primary Sector
Health & Wellbeing — Specialist Sector
Tell us about your brand and we will map out an influencer strategy built around your goals.
Thuraya Partners is a boutique influencer marketing agency specialising in travel, tourism and wellbeing campaigns. We help brands connect with carefully selected creators who inspire audiences through authentic storytelling, trusted recommendations and meaningful experiences.
Our approach is always strategic and always creator-first. We combine deep sector knowledge with data-driven practice and a curated global creator network — matched carefully to each brand for genuine audience alignment and measurable outcomes.
The name Thuraya comes from the Arabic for the Pleiades star cluster — a constellation that guided navigators across open seas for centuries. It felt right for an agency whose job is to guide travel, tourism and wellbeing brands toward the audiences they have been searching for.
Real creators, honest content, measurable impact. We only recommend what we genuinely stand behind.
Vanity metrics do not pay bills. We track what drives bookings, revenue and brand equity.
The best influencer marketing compounds over time. We build relationships with creators and clients that last.
Our creator network spans 35+ countries, giving us genuine cultural insight at every latitude.
Carefully vetted creators whose audiences genuinely engage — selected for fit, authenticity and proven track record.
Whether you are a travel brand, tourism organisation, wellbeing brand or creator — we would love to hear from you.
We create strategic influencer partnerships for travel, tourism and wellbeing brands seeking measurable growth, stronger brand awareness and authentic audience engagement. Every campaign is run by senior specialists who understand your sector deeply.
We match travel, tourism and wellbeing brands with creators whose audience, content style and values genuinely align.
We design campaigns from the ground up — audience mapping, channel selection, creative direction and budget allocation.
From destination video to wellness editorial — we produce content that earns attention and builds lasting brand trust.
Real-time dashboards, regular reporting and honest analysis including what is not working and what to do about it.
Helping destinations, hospitality brands and tourism organisations reach engaged audiences through trusted creator partnerships.
Supporting multivitamin, supplement, wellness and nutrition brands through authentic creator-led marketing and genuine audience trust.
A clear, transparent process so you always know exactly where your campaign stands.
We learn your brand, goals, audience and existing marketing so we build on what is already working.
A written strategy with channel mix, creator shortlist, content plan and KPIs — agreed before any spend.
Creators briefed, content made and reviewed before it goes live. You always have final approval.
We handle all logistics — publishing schedules, paid amplification and posting requirements.
Live performance review, real-time adjustments and a full post-campaign debrief with learnings.
Tell us about your brand and we will recommend the right approach — no obligation.
Our thinking on what is actually working in travel, tourism and wellbeing influencer marketing — no fluff, no trend-chasing.
The data from our last 40 campaigns tells a nuanced story. Follower count is almost never the right signal. Here is what to look for instead.
A traveller might see your content in January and book in September. Traditional last-click models completely miss that.
Hosting a creator is not a marketing strategy. Here is what actually converts a stay into real bookings.
Searches for off-the-beaten-path travel have grown for three years. Most brand attempts miss the point entirely.
Seasonality is predictable. So is traveller decision-making. Here is how we map content to the booking window.
Reach and engagement rate are table stakes. The metrics that predict success require more work to surface.
Whether you are a brand looking to scale through influencer marketing or a creator seeking collaboration opportunities, we are here to help. Share your goals with us and our team will respond within one business day.
